•  Perform research on current benchmark trends and audience preferences
•  Design and implement social media strategy to align with business goals
•  Set specific objectives and report on ROI
•  Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
•  Monitor SEO and web traffic metrics
•  Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
•  Communicate with followers, respond to queries in a timely manner and monitor customer reviews
•  Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
•  Suggest and implement new features to develop brand awareness, like promotions and competitions
•  Stay up-to-date with current technologies and trends in social media, design tools and applications

Chief Marketing Strategist:
Brand & Marketing Alignment using a blend of Marketing Ops and RevOps methodology. I specialize in decluttering marketing strategy, marketing planning, and marketing project management for small and growing businesses. Translation - I help streamline your data and processes for maximum sustainable impact.

Big on Brand:
🎯 Data-guided consultation to streamline your marketing priorities and identify assets that represent your core brand identity and make a cumulative impact on your business goals. Translation - I help you get your marketing assets on-brand and on-hand.

Your Right Hand:
🎯 CEOs between marketing execs, let's talk about keeping your momentum going.
🎯 CMOs and Agencies stretched thin: let's get your project back on track, and keep your deliverables flowing on-time.

Marketing Strategy
Sep 2021 - Jun 2022 · 10 mosSep 2021 - Jun 2022 · 10 mos
Continuing the partnership with this advisory role for pre-investment startups, founders and MVPs:
•  Marketing strategy
•  Revenue operations continuing the partnership with this advisory role for pre-investment startups, founders, and MVPs

Vice President, Strategic Planning
Sep 2020 - Aug 2021 · 1 yrSep 2020 - Aug 2021 · 1 yr
New York City Metropolitan AreaNew York City Metropolitan Area
•  Business Analysis & Market Research
•  Managed Marketing Budget
•  MVP strategic planning.

Brand & Product Development & Marketing Strategy
Working with dynamic, agile teams, I helped develop first-stage product marketing strategy & planning for startups and startup ideas.

As Marketing & Ad Manager, I served Project Management function with cross-functional collaboration across internal and external teams to produce a comprehensive archive of modern digital assets to standardize the company brand across use cases that serve every department of the company.

Close working relationships with industry publishers and ad platforms, throughout the media planning, buying and payment stages, allowed me to support local business while keeping our marketing on-track during the softest NYC luxury apartment leasing market in decades.

With increasing efficiency, I anchored multiple branding and marketing projects with overlapping timelines, and alternating executive stakeholders spanning across multiple organizational departments.TFC is a top 10 NYC Real Estate Firm with over 10 million square feet of managed rental space across the residential, office, retail, and commercial verticals.

 As Marketing & Ad Manager, 
I served Project Management function with cross-functional collaboration across internal and external teams to produce a comprehensive archive of modern digital assets to standardize the company brand across use cases that serve every department of the company. Close working relationships with industry publishers and ad platforms, throughout the media planning, buying and payment stages, allowed me to support local business while keeping our marketing on-track during the softest NYC luxury apartment leasing market in decades. With increasing efficiency, I anchored multiple branding and marketing projects with overlapping timelines, and alternating executive stakeholders spanning across multiple organizational departments.

TFC Residential Real Estate Ad Creative - 
Timelapse Marketing VideoTFC Residential Real Estate Ad Creative - Timelapse Marketing Video
This is one of many marketing videos rolling out throughout the year, part of a constantly-evolving marketing content strategy produced to serve the rapidly-modernizing NYC Luxury Rental Real Estate consumer market.This is one of many marketing videos rolling out throughout the year, part of a constantly-evolving marketing content strategy produced to serve the rapidly-modernizing NYC Luxury Rental Real Estate consumer market.

Digital Marketing Manager
Jan 2015 - Jan 2018 
New York City Metropolitan AreaNew York City Metropolitan Area
•  Talent Acquisition & Resource Management
While transitioning from primary SMM duties and growing the marketing team headcount from an in-sync team of two, I also spearheaded multiple RFPs which initiated long-running partnerships with external agency and consultant vendors to reimagine and unify the corporate brand and various sub-brands.

_Brand Development & Go-To-Market Strategy
Primary Product Marketer and PM on marketing and media projects related to main portfolio of mixed-use apartment buildings, in addition to go-to-market branding RFP and digital marketing campaign PM on newly completed apartment buildings in separate NYC micro neighborhoods.

_Data Analysis, Marketing Automation & Process Improvement
Expanded use of email marketing in promotion and community engagement strategies. Utilized custom in-house CRM to securely manage & analyze customer data in cooperation with leasing & sales management.

_Process Improvement & Sales Enablement
Initiated paid social as part of brand promotion and lead generation strategy for leasing.

_Budget Management & Vendor Management
Expanded use of SEM and PPC in annual marketing strategy, including budget estimates and cost analysis to determine ongoing performance._Talent Acquisition & Resource Management While transitioning from primary SMM duties and growing the marketing team headcount from an in-sync team of two, I also spearheaded multiple RFPs which initiated long-running partnerships with external agency and consultant vendors to reimagine and unify the corporate brand and various sub-brands. _Brand Development & Go-To-Market Strategy Primary Product Marketer and PM on marketing and media projects related to main portfolio of mixed-use apartment buildings, in addition to go-to-market branding RFP and digital marketing campaign PM on newly completed apartment buildings in separate NYC micro neighborhoods. _Data Analysis, Marketing Automation & Process Improvement Expanded use of email marketing in promotion and community engagement strategies. Utilized custom in-house CRM to securely manage & analyze customer data in cooperation with leasing & sales management. _Process Improvement & Sales Enablement Initiated paid social as part of brand promotion and lead generation strategy for leasing. _Budget Management & Vendor Management Expanded use of SEM and PPC in annual marketing strategy, including budget estimates and cost analysis to determine ongoing performance.

Media Specialist
Aug 2013 - Jan 2015 · 1 yr 6 mosAug 2013 - Jan 2015 · 1 yr 6 mos
New York, New York, United StatesNew York, New York, United States
_Integrated Digital Marketing Strategist
Having established TFC's online footprint and performing community management as an external agency contributor, I joined the team as an individual contributor, continuing to organically grow their community as their in-house content creator.

_Social Media Marketing, Content Strategy, & Graphic Design
Responsible for digital brand and reputation management across all social media and apartment rental listing and publishing properties, online advertising copy writing, on-site SEO, social media management, blog and visual content management, and digital media scheduling & campaign management.

_Google Analytics, Market Research & Ops Management
In this roleI I instituted internal KPI tracking/reporting and analyzed competitive data while keeping in-step with industry consumer trends for both microlocal neighborhood leasing and our nationally recognized brand.

_Social Networking & Personal Branding
Recruited from KY to NY through self-taught SMM & digital personal branding campaign, as a community manager at a growing boutique digital marketing agency.

_Social Media & SEO Strategy
Established the first digital identity for several brands, as well as developed and executed social media strategy. Produced SEO content targeting specific e-commerce KPIs and innovated link building strategies (pursued link placements on relevant high-value websites).

_Content Marketing & Influencer Marketing
Forged relationships with relevant topical influencers, initiating product marketing agreements for exclusive content, mentions, or ambassadorship.

_Google Analytics & KPI Data Analysis
Analyzed and produced monthly client reports on ongoing results for B2B and B2C brands across an array of verticals.

_Skills Development & Focus on Organic Performance
Approached every assignment as an opportunity to gain a deeper understanding of digital marketing strategy and ultimately own the integrated marketing for my clients, achieving year-on-year purely organic community growth between 2011 and 2013 for my long-term clients.

_Fusion of Print Advertising, Broadcast & Online Advertising
Initiated media placements for all company clients, introducing digital component to ad campaigns at the dawn of traditionally print publications offering online display ads.

_Marketing Ops & Process Improvement
Established process for team collaboration on design and production, through to approvals and submission meeting all vendor needs and invoice tracking.

_Marketing Strategy & Event Brand Development
Engaged a quickly-modernizing professional advertising community by coordinating a winning pitch for the annual AAF Nashville awards gala, and acting as PM for the proposed campaign production and delivery. Utilized collaboration between industry partners to weave together a traditional direct mail marketing plan and emerging digital strategy for a boundary-pushing project submission and event attendance campaign.

_Graphic Design & Project Management
Owned Annual Report print production from layout design using Adobe InDesign and Photoshop, to materials sourcing, pricing and print production through to delivery in time for giveaway at annual gala event and mailing to full organization membership.

_Email Marketing
Responsible for customer relationship management through writing, editing, design, scheduling, and deployment of weekly newsletter and event promotion campaign management.